InSite Merchandiser is a web-based Content Management System designed specifically for your website product section. InSite Merchandiser takes the content control and usability of a typical Content Management solution and focuses on product merchandising functionality to help you promote, catalog, and ultimately sell your products online better.

Online shoppers are routinely challenged trying to determine if the product they view online is the correct selection based on features, size, or use. InSite Merchandiser lets you post unlimited product details and images offering multiple feature and application angles—ultimately building shopper confidence, minimizing online purchase anxiety, and increasing repeat business and customer loyalty.

Key to online sales is easy, intuitive navigation that lets website visitors fi nd what they’re looking for quickly with limited effort; plus, visitors should fi nd products in the categories they expect to fi nd them. To minimize customer dropoff, InSite Merchandiser gives unlimited categories and category levels where you can assign products to any combination of categories or sub-categories. You can also create product categories unique to your business, as well as promotional or seasonal categories such as Monthly Specials, Overstocked, Clearance, or New Arrivals, that can help you gain more product exposure.

Because not all customers search for products the same way, InSite Merchandiser features multiple ways to find products. Put InSite Merchandiser’s Product Search Tool on any page in your site to enable fast product searches via a categorical dropdown list, keyword search, or a combination of the two. From the main products page, customers see a complete list of all top-level categories (with optional thumbnail images), as well as a menu of the next sub-category level. Shoppers can quickly drill-down while viewing multiple selections.

Grow your visitor transactions by strategically positioning your promotions. Place featured product “Showcases” on any web page and use “end of aisle” or “end cap” functionality to display key items below category and sub-category lists.

Multiple product access points help visitors find products fast. Utilize category menus, “breadcrumb” navigation, and product search tools on all product category, sub-category and details pages to speed shoppers’ sessions. Create crosssell opportunities by displaying a list of unlimited accessories under any product details area.

InSite Merchandiser Pro adds a whole new dimension to how you prmote your products online. Not only do you get all the functionality of InSite Merchandiser, but you now have complete control over how you present and market your products on your home page.

Merchandiser Pro lets you create unlimited Primary and Secondary promotions in the main body of your home page. You can pick products right from the database, or you can create custom graphical promotions using your favorite image editor or desktop publishing softwre. Design controls even let you match your promotion layout to your site theme. Plus, you have flexible HTML areas at the top and bottom of the page to add other information as needed.

Click Apply and your product promotions are live.